We do not need lessons in psychology except they aid the messaging.
So here is a fact. Whites in West Virginia are considerably poorer than those in Massachussetts. Yet they voted for Romney, who has no time for people who dependent on social supports provided by the Feds.
Mass was one of the few states which went all blue in the last election. Even liberal states like CA and NY were a fierce red once one looked at regions outside of the metro areas.
Now I invite a rational explanation for this behavior. It is very applicable to Guyana.
Most models would have predicted the opposite result, given that Mass whites pay high taxes and are relatively well off, while the opposite is true for those living in WV.