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[i]DDL gearing for tomorrow’s marketplace with the best distillery in the hemispherep.i]

October 24, 2011 | By KNews | Filed Under News
Source - Kaieteur News

DDL’s Board of Directors during the Shareholders’ reception at UGBC on Sunday

The management of the Demerara Distillers Limited (DDL) has outlined plans to position the company to meet the demands of tomorrow’s market.

The plan was highlighted when the company hosted its Annual Stakeholders Reception on the University of Guyana Berbice Campus (UGBC) tarmac on Sunday where its shareholders were briefed about matters regarding the company.

International Operations Executive, Mr. Komal Samaroo boasted about the company’s ability to expand its capacity to produce. He touted the new state- of- the art- distillery, “operated by computers and the latest of technology.

“From the initial results, we know the products coming out are of the highest quality”, he posited. He related the extent to which overseas customers are pleased about the new products. The company is also expected to shortly commission its bio- methanisation plant, which, according to Samaroo, “will bring our energy cost down significantly and so make us more competitive in the marketplace”.

“We’re doing the physical things to build the company. We are building a company geared for the marketplace of tomorrow”, he posited. He stressed on the company’s efforts to build the ‘people’ capacity as well.

He expressed DDL’s desire to expand in the marketplace and alluded to the world financial crisis.

“We continue to grow notwithstanding those crises. We hope those crises will not become more serious than they are and we hope people will continue to buy our products,” Samaroo said.

“I am pleased to tell you, this year, for the 7th year, El Dorado 15-year-old was adjudged the best Rum in the World at the Rum and Wine Spirit Competition,” he boasted.

The other rums, he said, have also won numerous awards recently, part of the “most outstanding portfolio”.

He asked shareholders for their continued support, even in the midst of production pressure whereby a few products might not be available.

“We continue to grow both locally and overseas and are in about 60 different markets in the world. We continue to get new listings in different parts of the USA and Canada and we are going into Europe, and soon Latin America,” he related.

Chairman of DDL, Dr. Yesu Persaud said the company has had a very challenging year in 2010 and forecast another challenging one this year.

The US$22-25M Expansion Programme, he said is ongoing. He noted that DDL can boast that its distillery in this part of the world was given the permission to use the phrases “The best distilling company” and therefore “the best in North America, South America and the Caribbean”. That status only comes, he said, “when you’re producing the most consistent products in the marketplace, whether it is North America, South America or the Caribbean…a big plus for the company”.

Dr. Persaud pledged to use the greater competitive edge to the best of the company’s advantage. “The future looks a lot brighter than it has in the past. Currencies—we don’t know what the currencies will be today or tomorrow. Fluctuation is to and fro,” he said, while speaking about the global financial crises.

The DDL Foundation, he said, has been formed and chaired by Ambassador Rudy Cummings “to help kids who have done very well in the Common Entrance and have been given places in the top schools, so their parents can now afford to send them to those schools”. “We’re not only thinking of ourselves but also the community”, Dr Persaud posited.

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