Dubai advertising firm to invest in Guyana

A firm in the United Arab Emirates (UAE) is looking to make inroads on the local business scene with the establishment of an advertising agency in Guyana. Toucan, an interactive advertising agency, will officially launch its services to Guyanese businesses this week.

Toucan’s Managing Director Douglas Ames

Toucan’s Managing Director Douglas Ames is confident that Guyana is a key emerging market for both businessmen and investors in the Caribbean and in the Americas.
“The outlook for Guyana’s economy is positive and the International Monetary Fund has in fact projected a growth rate of six per cent for Guyana’s economy in 2014,” Ames stated.

He mentioned that the ongoing drive to diversify the economy, stimulate new business and bring in foreign investment provide the perfect opportunity for businesses to harness the many advantages which the social media has to offer.

Ames pointed out that social media creates a scope and capacity to reach out to potential consumers, investors and partners not only in Guyana but around the world. “But what you need to know is how to use that capacity to achieve your goals – that’s where Toucan comes in,” the managing director said.

He noted that although Guyana’s corporate world is still fairly new to the complex workings of interactive online advertising, there can be endless benefits to Guyanese businesses who correctly utilise social media.
Experience and creativity.

According to Ames, anyone can set up a Facebook page, but Toucan has the experience and creativity to produce meaningful results from social media by increasing the online clientele of any business and engaging in dialogue with those clients and online fan base.

With Guyana’s economy set for continued growth, Toucan is depending on its appeal to encourage businesses to pursue new opportunities.
Ames expressed that the stage has been for Toucan to build a lasting, mutually beneficial relationship with the Guyanese business community. “It’s a perfect match. Guyana’s businesses are ready for growth and expansion, and Toucan is the only international interactive ad agency with an innate, deep understanding of what it means to be a Caribbean business. We know what it takes to propel a Caribbean business to the next level with social media.”

Reputable companies
Toucan boasts a line of reputable companies including Caribbean Airlines, Digicel and Courts, and believes that its many successful international clients, are testament to the agency’s expertise and inventiveness and its understanding of regional businesses.

With clients throughout the Caribbean in Jamaica, Belize, St Lucia and Dominica, Toucan offers cutting-edge online and mobile apps, the latest web design technology, customised memes and animation and the highest standard of social media management across the full spectrum of social media network.

Toucan Limited, which is incorporated in Dubai, provides advice on Internet advertising, marketing, online consumer engagement, web designs and publishing, search engine optimisation and overall campaign management to businesses in emerging markets.