Fashion extravaganza to encompass eco-tourism, development – organizers enlighten President
Georgetown, GINA, April 30, 2012
President Donald Ramotar welcomes Guyana Fashion Weekend Chief Executive Officer, Sonia Noel and Director, Richard Young to his office
The promoters of Guyana Fashion Weekend will bring innovations to fashion extravaganza this year by showcasing the beautiful side of nature in Guyana and creating a platform for civil society activism on topical issues.
Organizers Richard Young and Chief Executive Officer (CEO) Sonia Noel met President Ramotar at the Office of the President today to apprise him of the concept this year as they solicit involvement of government and corporate Guyana.
“The show is going to be a huge feature of loving Guyana… Designer Portfolio and Guyana Model Search are more than just the designer and the model, it’s about promoting the creative industry and supporting the creative arts and performing arts,” Young said. The organizers have retained the legacy title “Glamorous,” but have now included “Walking on Sunshine,” taken from international Guyanese artiste Eddie Grant’s hit single.
The promotion runs as a six-week television reality show on the National Communications Network (NCN) where 20 models will go through an elimination process while 10 designers will be graded for innovativeness in the use of natural resources in their designs.
The scenery for this event will be shifted from the capital to a location in the Essequibo River where the promoters believe is apt for the occasion. At that location, the finals will also be staged.
The activity will also include a feature called “Better Living” that creates a niche for active involvement of the government and the private sector in development through education, etiquette, environmental and domestic violence awareness.
President Donald Ramotar in discussion with Guyana Fashion Weekend Chief Executive Officer, Sonia Noel and Director, Richard Young
In this feature, Noel accompanied by the wife of the United States Ambassador and the Ministry of Human Services and Social Security will visit schools to address the aforementioned issues.
Noel, a native of Bartica who is celebrating 15 years in the fashion industry, was particularly elated about the fact that the activity this year has become all encompassing and that a natural setting was selected.
After hearing about the concept, the President was particularly impressed with the scope.
Young described the activities which culminate on July 1 as interactive, enhancing, rewarding, enhancing and aim to elevate the lives of young people, who would become better individuals at the end of the journey.
Last year the Guyana Cricket Club (GCC) Ground at Bourda was transformed when the last Guyana Fashion Weekend was hosted and, according to Noel, attempts will be made every year to up the tempo.