There are constantly many arguments made over gold, in the media and other places. Some for, some against. Some claim that it will go to 10K per ounce some claim it will go back below 500.00
Throughout history gold has been money, that has not changed except for the fact that today it is not accepted everywhere as legal tender neither can you can you go to the bank and demand any percentage of your money in gold. Today fiat money it is measured in gold and not vice versa. Gold is the measure of value for everything.
Gold’s value throughout most of history has remained constant. Here is an example of how it works; from the 1900 to today 20 ounces of gold will buy you at least a half decent ecomony car for most of those years – e.g. a Toyota Corolla type or better. Today it can buy a bit more but this could revert back to the mean. If one were to go back 5000 yrs, it is said that an ounce of gold could buy you a half decent Toga, today an ounce of gold can still buy you a half decent suit. While the value of the toga cannot really be verified 5000 years ago, if you were to go back to the advent of the suit you will see that the ounce of gold principle holds true.
In the end, everything is measured by gold over time and for most of that time the value is consistent and always reverts back to its historical mean value.
As an investor is gold the best investment? Not necessarily; the best thing would be a diversified portfolio. However, in time of crisis the best investment may be farm land – at least you can grow something to eat. At the end of the day, invest based on solid data not hearsay.