Duty Free Dynamics and Simextra Group have collaborated to open one of the first dedicated Lego stress in South America.

The outlet, at Cheddi Jagan International Airport, Guyana, is located in the departures area and gives shoppers a chance to explore the iconic toy brand’s offer.

The opening marks a new focus on brand concept and monobrand stores for Duty Free Dynamics.

Duty Free Dynamics VP Commercial/Americas Maria Villarreal said: “We feel really proud to be able to open one of the first stores fully dedicated to Lego within the LatAm region.

“We’re also honored to join forces with Simextra Group. This step represents the beginning of Duty Free Dynamics’ (DFD) new commercial strategy. Moving forward, DFD’s business will be focused on the development of brand concept stores throughout the Americas. We will be joining forces with our best partners regionwide.

“We will be developing this new model with all the brands within our company’s portfolio which we consider will be self-sustainable under a monobrand retail environment.”

“What started as a small idea to also offer Lego toys in our travel retail stores, slowly grew into a fully dedicated brand store at the Cheddi Jagan International Airport,” explained Simextra CEO Awien Soekhoe.

“An entire team of local and international professionals has dedicated their time and best efforts and the result exceeded everyone’s expectations. As always, we don’t consider ourselves simply a domestic wholesaler or travel retail operator, but a professional partner with market experience, willing to work towards the long-term goals of all stake holders.”