The first online episode of a London-based TV show featuring Guyana's tourist areas has made its Facebook debut.

Tagg TV has been in the developing country in South America for a month producing a series of six-minute short shows for an online audience.

In the first hour of release, more than 300 people had shared the video with all their online friends -- an estimated 198,000 people. The episode is available through the Tagg TV Facebook page and the aim is to have the video shared around the world through social media users.

The idea has the backing of the Guyanese government and financial sponsorship of 42 companies and attractions across the country.

"It's been really, really good," said Tagg TV president and London native Chris Bassoo.

Bassoo and a Canadian and Guyanese crew, including Miss Canada 2012 Jaclyn Miles, have been visiting Guyana's tourist areas, including the rainforest interior.

Bassoo, whose parents are Guyanese-born, has called the experience "a life-altering trip."

The idea was launched in July after Bassoo was encouraged by relatives to take the marketing vehicle he tried in London to South America.

Doors opened after the country's tourism minister became a booster of the plan that would show the country to the rest of the world by distributing shows through social media.

Key to the idea is the country's vast and untouched rainforest that would appeal to ecotourists.

Another significant target group is the thousands of Guyanese who fled the country in the 1970s for Canada, the United States and England during a crippling dictatorship.

Bassoo wants to show how much Guyana has evolved in the past quarter-century. He says many Guyanese have plugged into social media.

Also, Miles was tapped by the government to help with its message to end the scourge of domestic violence, one of the problems plaguing the cash-strapped country.

Upcoming Tagg TV episodes will include Kaieteur Falls, a waterfall in the interior three times higher than Niagara Falls, and an Amerindian village.

The first episode features the Princess Hotel swimming pool, the 1763 monument commemorating the Berbice slave uprising, a longtime jewelry store in historic Stabroek Market and some of Georgetown's night life.

Bassoo said he expects four more episodes will be posted by the end of the week.

Tagg TV continues to receive a lot of media play inside the country and regular broadcasting of its commercials, he said.