Aother major update for Hoop.la, this one focusing on support for mentions, whereby you can specifically reference a community member so that they can be notified about the post.  This was one of our most voted-on suggestions in our development queue.

To use mentions, type an @ symbol and then begin typing the displayed name of the person you wish to reference.  You'll see a dropdown menu of potential matches on the name. Select the proper person and a mention link will be auto-generated.  Once you make the post, that person will receive a special notification about the post.

Note that @mentions are only supported in posts, not in subjects, and are not supported in chat room/event posts currently.    Also note that users control whether they want to be notified about mentions in their notification preferences (the default is to be emailed about mentions, however).