PPPC's election campaign to cost six times more than APNU's.
Written by Denis Scott Chabrol
Monday, 10 October 2011 16:20
A defaced PPPC billboardThe Peoples Progressive Party Civic’s (PPPC) re-election campaign could cost that party at least GUY$240 million (US$1.2 million) or six times what the opposition coalition can afford.
It is unclear whether that includes the payment for minibuses, 30-seater buses and sugar industry trucks to shuttle persons to and from political rallies like those at Albion and Kitty during the past two weekends.
The PPPC’s branding and advertising are being handled locally by Impressions, an advertising and marketing company.
Demerara Waves Online News ( www.demwaves.com ) was told that the PPPC’s bill includes media advertising, branding at rally venues, jingles, jerseys and other paraphernalia.
Recently, PPPC Campaign Manager, Robert Persaud had put a price tag of GUY$300,000 on one of the smeared bill boards and between GUY$30,000 and GUY$50,000 for one scroll. At least 90 billboards have been erected around the country.
But industry sources told Demerara Waves Online News that a double/ back-and-front billboard costs about GUY$204,000 plus GUY$20,000 to erect it and one scroll is about GUY$20,400 plus installation is GUY$2,000 each.
The 300,000 PPPC’s campaign jerseys alone cost GUY$35 million. Between GUY$6 million and GUY$10 million have been budgeted for several musical shows to be organised by Hits and Jams.
Persaud had recently shied away from saying how much his party is spending on the campaign. But Demerara Waves was told that aspects of the campaign are being funded by a number of businesses that have benefited from favourably from the Bharrat Jagdeo administration.
He had, however, noted that it was far less than A Partnership for National Unity’s (APNU) expected US$6 million (GUY$1.2 billion) campaign price tag. Demerara Waves understands that the four-party coalition has only mustered approximately GUY$40 million (US$200,000) to run the campaign.
The issue of campaign financing and the incumbent's misuse of state resources for electioneering purposes have been of major concerns to the political opposition.
The PPPC has been distributing literature produced and funded by the Government Information Agency (GINA) at politcal meetings.
Written by Denis Scott Chabrol
Monday, 10 October 2011 16:20
A defaced PPPC billboardThe Peoples Progressive Party Civic’s (PPPC) re-election campaign could cost that party at least GUY$240 million (US$1.2 million) or six times what the opposition coalition can afford.
It is unclear whether that includes the payment for minibuses, 30-seater buses and sugar industry trucks to shuttle persons to and from political rallies like those at Albion and Kitty during the past two weekends.
The PPPC’s branding and advertising are being handled locally by Impressions, an advertising and marketing company.
Demerara Waves Online News ( www.demwaves.com ) was told that the PPPC’s bill includes media advertising, branding at rally venues, jingles, jerseys and other paraphernalia.
Recently, PPPC Campaign Manager, Robert Persaud had put a price tag of GUY$300,000 on one of the smeared bill boards and between GUY$30,000 and GUY$50,000 for one scroll. At least 90 billboards have been erected around the country.
But industry sources told Demerara Waves Online News that a double/ back-and-front billboard costs about GUY$204,000 plus GUY$20,000 to erect it and one scroll is about GUY$20,400 plus installation is GUY$2,000 each.
The 300,000 PPPC’s campaign jerseys alone cost GUY$35 million. Between GUY$6 million and GUY$10 million have been budgeted for several musical shows to be organised by Hits and Jams.
Persaud had recently shied away from saying how much his party is spending on the campaign. But Demerara Waves was told that aspects of the campaign are being funded by a number of businesses that have benefited from favourably from the Bharrat Jagdeo administration.
He had, however, noted that it was far less than A Partnership for National Unity’s (APNU) expected US$6 million (GUY$1.2 billion) campaign price tag. Demerara Waves understands that the four-party coalition has only mustered approximately GUY$40 million (US$200,000) to run the campaign.
The issue of campaign financing and the incumbent's misuse of state resources for electioneering purposes have been of major concerns to the political opposition.
The PPPC has been distributing literature produced and funded by the Government Information Agency (GINA) at politcal meetings.