was about to mention the same 'how a little matress company grew up in guyana'

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How a little mattress company grew up in Guyana

October 30, 2013 | By | Filed Under News 

  By Leonard Gildarie

In one of the country’s newest industrial site, a little business has quietly grown up and taken over the foam mattress market. And it is all being made in Guyana. Now, Comfort Sleep, owned by Guyanese-born Dennis Charran, is eyeing the overseas market.

Comfort Sleep owner, Dennis Charran

Comfort Sleep owner, Dennis Charran

The little business, at the Eccles Industrial Site, East Bank Demerara, has been making all types of mattresses for the last decade. With just under 30 employees, Comfort Sleep controls 75% of the foam mattress market. It has been making inroads in the spring mattress market which has traditionally been in the hands of importers. Almost all the major retailers in the city, including Courts, and from across the country have been snapping up the products. Government over the years has been plugging growth in the manufacturing sector as critical to the long-term development of Guyana. Many of the manufacturing companies have also been complaining of power costs, saying it is the main reason why it is hard to compete against similar products being imported. According to Charran, it has not been an easy road for him and the company. He has been involved in the mattress business for over 20 years, originally importing from Trinidad. The company that he was doing business with at the time, Slumber Sleep, decided to bring their business to Guyana and with Charran, established a factory at the Ruimveldt industrial site. However, that company pulled out leaving Charran to think about his next move. He took over the operations and Comfort Sleep was launched. It was tough going initially. Not only was he paying rent on the Ruimveldt industrial site, but forced to lease equipment. β€œIt was tough and we worked hard for the next two years.” Marketing the company and not taking no for an answer, the businessman, now 49, slowly made inroads. That hard work paid dividends. Charran was able to buy out the equipment and when Government announced that it was opening the industrial site at Eccles, the businessman moved in and threw his weight behind a calculated risk. The investments, too, paid off. Offered an acre of land, he converted it into a factory and his office. There was little cash to spare. β€œWe worked hard, very hard. Many hours.” Charran is now fast running out of space and was forced to go an extra floor. Comfort Sleep is also renting space nearby for storage. The company has opened a retail outlet in Nandy Park, a mile away. Today, in addition to the cheaper foam mattress, there is the memory foam and spring mattress.

Mattresses being readied for the market

Mattresses being readied for the market

Initially, Comfort Sleep faced stiff competition from established manufacturers. That situation changed slowly over the years in favour of Comfort Sleep. The competition in the spring line continues today, but it is coming from importation. β€œOur products are better when comparing price and quality. We have been busy educating our customers. Today, I can tell you that there is next to zero importation on foam mattress in the country.” Charran, making his rounds around the factory during a tour last week, was at home. All the raw materials used to create the foam are imported. However, equipment is brought into play to make the large blocks of foam which are then cut to particular sizes. These are then placed in protective covers and stitched with special sewing machines. The manufacturing processes are all in keeping with international health standards, Charran assures. Doing business has been a challenge. Not only is Comfort Sleep fighting to ensure its growth continues, Charran is travelling back and forth between Canada and Guyana. Canada is where his family is based. Comfort Sleep has large, wholesale customers across the country, as far as Lethem. It has now entered Suriname and is looking for a deal with Venezuela. At Lethem, the Brazilians have taken a liking for what they are seeing. β€œWe have been asked by Suriname to reduce the size of our mattress to make it cheaper. But we told them no way, as Comfort Sleep has a standard and reputation of good service to upkeep.” The company has also been attending GuyExpo over the years, making the brand more marketable.

The factory at Eccles

The factory at Eccles

Charran is now grooming one of his daughters to take the reins of the business. β€œYes, the housing sector growth has been a major boost to the business. And yes, we are doing well.” However, he disclosed that perhaps one of the biggest challenges facing his business is the shortage of dependable skills. β€œWe have been attempting to work with residents in the area but the problems remain.”