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Creating television ads isn’t cheap and neither is hiring a creative director. These are the only reasons that I can possibly give for the existence of the following ad spot for a Burbank, Calif., repair shop called Arlen’s Transmission.

The star of the ad is Arlen’s owner, Goorgen Zargarian. Running a transmission business by day and entertaining Farsi music lovers by night, Zargarian is a man of many talents. Now he can ad “actor” to his resume.

Filmed in a style that could best be described as Bollywood, the ad makes an attempt to create its own dance moves. Move over Gangnam Style, here comes Shift It!

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