Elegantly dressed, dripping with jewels and stunningly beautiful, India's pantheon of goddesses holds a special place in the heart of the country's Hindu majority.
But one ad agency has turned the concept upside down by unveiling a hard-hitting campaign that depicts Lakshmi, Durga and Saraswati as the victims of domestic abuse.
Described by commentators, including the team at Scoopwhoop.com, as something that 'needs to be taken more seriously', the shocking images are intended to highlight the plight of India's most vulnerable women, including victims of human trafficking.
According to Save the Children India, which commissioned the images to promote its Save Our Sisters anti-trafficking initiative, trafficking of young girls and women for sexual exploitation is all too common.
Along with campaigning, the charity hopes to tackle the problem through its Sahas Kendra Livelihood Programme, which helps victims of trafficking to overcome their experiences through counselling while also providing them with education and life skills needed to keep them off the streets.
Ironic: Durga, the goddess of good triumphing over evil, sports a black eye and a bloody lip in this image
Horrifying: Saraswati, goddess of knowledge and arts, also features alongside wealth goddess Lakshmi
Read more: http://www.dailymail.co.uk/fem...s.html#ixzz2e84MrJ9P
