An Indian man has bought one of the world's most expensive shirts, made with more than 3kg of gold and worth $250,000. His is an extreme case of an Indian obsession with the precious metal.
Datta Phuge's nickname is "the gold man", and it's easy to see why.
His knuckles, neck, and wrists are weighed down by the precious metal - signet rings, chunky bracelets, and a medallion that even an Olympic champion might envy.
And on top of that, draped resplendently around him, glittering in the light, is a shirt of gold.
Weighing a staggering 3.3kg (about 7lb), it cost him a cool quarter of a million dollars (ÂĢ162,000).
It's an extravagant fashion statement, to say the least, but for Phuge it's an important one.
"Some people ask me why I'm wearing so much gold but it was my dream. People have different aspirations. Some elite people want to own an Audi or Mercedes, and have big cars. I chose gold," he explains.