Men's emotions are stirred more by the sight of a beautiful car than a crying baby, according to state-of-the-art brainwave analysis.
But women are clearly governed by maternal rather than motoring instincts as their emotional response to the wail of an infant was found to be double that of the brain activity observed when looking at a car, the study revealed.
The research shows that men are 'genetically programmed' to drool over a flash motor, said car giant Volvo, who commissioned the tests.
Stirring: Men's emotions are affected more by flash cars than crying babies, according to a study published on Thursday
Some may argue that the test results are self-serving for Volvo, but sophisticated technology was involved in the study, with both men and women being wired up to specialist machines that monitor the electrical impulses in the brain.
The impulses indicate the brain's emotional responses - the stronger the impulses, the greater the emotions being felt.
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