Benetton was forced to pull into a humiliating climbdown today as the clothing company was forced to pull one of its images from its new 'Unhate' campaign.
The Italian firm withdrew the photograph featuring Pope Benedict XVI kissing a senior Egyptian imam on the lips after the Vatican denounced it as an unacceptable provocation.
Benetton had claimed its 'Unhate' campaign, which was launched today, was aimed at fostering tolerance and 'global love' but would have known how much trouble they were likely to stir up.
The campaign's adverts include digitally altered pictures half a dozen world leaders to show them kissing.