Here's the latest accessory for all those lazy lads who want a short cut to the perfect figure - the world's first padded bra for men.
Ash Bhunnoo, 45, and accountant pal Ricky Robinson, 42, created the moob-masking vests for men who want to cover their untoned bodies.
The figure-hugging, long-sleeved t-shirts contain foam muscles to produce chiselled pecs, a flat stomach, broader shoulders and padded biceps.
Added boost: Mr Bhunnoo says that men can be as self-conscious about their looks as women and that he is 'selling them some confidence'
Read more: http://www.dailymail.co.uk/new...s.html#ixzz2hj8ACCQX