The striking design is meant to resemble an ancient dhow boat that Qataris traditionally used for pearl diving.
But when plans were released for a new 45,000-capacity stadium to host the 2022 FIFA World Cup the first reaction was something different entirely.
As Qatar unveiled the stunning blueprints for its new state-of-the-art climate-controlled Al-Wakrah sports stadium, design went viral.
Private parts: Designed by AECOM in association with Zaha Hadid Architects, the new 40,000-seat Al Wakrah Stadium is a proposed venue for matches during the 2022 FIFA World Cup Qatar
Inspired by the dhow boat that carried generations of local fishermen and pearl divers, the stadium weaves together Qatar's past with its progressive vision for the future
Thousands of fans posted tweets likening it to a woman's private parts - something that was almost certainly unintentional.
The design, topped with a structure resembling the sails of a dhow, is meant to tackle the Qatari searing heat and also includes a spectator area outside the ground that will be temperature controlled at 30C to 32C.
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