He might be one of the most powerful men in the world, but Sir Richard Branson was the brunt of a thousand jokes on Saturday night as he donned a skirt and a full face of make-up on a flight to Malaysia.
The billionaire entrepreneur swapped his boxer shorts for a pair of stockings after losing a Grand Prix bet with AirAsia chief executive Tony Fernandez two years ago.
The Virgin boss - who even shaved his legs for the flight - served drinks and pledged to clean the toilets on the special flight - all while sporting the red AirAsia uniform, which included a skirt suit and crisp white shirt.
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Pucker up! Richard Branson wore a full face of make-up for a flight to Malaysia after losing a bet to AirAsia chief Tony Fernandez
Pulling his blonde locks back into clips, Branson completed his fresh new look with a sweep of red lipstick and a fetching set of false eyelashes.
Putting on a brave face, the 62-year-old finally made good on the bet that he lost two years ago - after being too busy to see it through any earlier.
Suits you sir! The entrepreneur donned a red skirt suit for the special 6-hour flight
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