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The most shoplifted items of the season

Exactly what are people stealing? Ad Week has compiled the top 10 most shoplifted items of 2011 and they’re truly bizarre.

1. Filet mignon
So many people are tucking choice cuts of meats under their jackets that supermarkets are now considered the stores with the most theft.

2. Jameson
Those with an unquenchable thirst for booze just help themselves to a free bottle of expensive liquor.

3. Electric tools
Apparently the the most common items men nab are electric toothbrushes and power tools. At least they’re fighting cavities.

4. iPhone 4
Electronics like smartphones and video games are high risk items, and one research group claims 100,000 laptops are stolen annually from big box stores.

5. Gillette Mach 4
Anyone who uses non-disposable razors knows they’re pretty expensive, so in tough financial times people don’t want to pay for them anymore.

6. Axe
The men’s deodorant and body wash we love to hate are often stolen in mass quantities and resold at flea markets and corner stores. Dial is popular amongst thieves too.

7. Polo Ralph Lauren
Clothing theft is up 31 percent since 2009. It’s hard to look good in a bad economy, so some score fresh threads the illegal way.

8. Let’s Rock Elmo
The Sesame Street toy topped the Toys’R’Us "Hot Toys" list this year, so parents are stealing this must-have toy for their kids if they can’t afford it.

9. Chanel No. 5
Who wouldn’t love a bottle of this popular woman’s fragrance? Expensive perfumes make up nearly four percent of loss in stores that carry them.

10. Nikes

As Ad Week points out, some shoppers wear flip-flops into a store, try on a pair of sneakers, and walk out wearing them. Sneaker heads will do whatever it takes to score the kicks on their wish list.

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